If you have a retail business, you know the value of maintaining operational efficiency. However, while your employees may be hard at work stocking shelves and assisting customers, what about your storefront’s overall cleanliness?
According to a study by Harris Poll, shoppers are often turned off by an unclean business more than a bad experience. When ranking the severity of cleanliness problems, most shoppers listed bad odors, dirty restrooms, and dirty surfaces as the top three reasons never to return to a store.
So, if you want to maximize your brand’s bottom line, you need to pay attention to cleanliness.
As a business owner, you might be aware that most customers are willing to share a bad review of a brand than a good one. So, if your storefront is dirty and unkempt, visitors are much more likely to tell others about it.
Instead, by having a clean and hygienic business, you can create a much better image for your business. Even if your brand is comparable to the competition, a cleaner environment can help create a more positive connection with new customers. From there, you can seal the deal with excellent service and attention to detail.
Another benefit of a clean storefront is that it can help build trust with your brand. On average, consumers trust companies with a squeaky-clean image. Overall, it’s difficult to change someone’s first impression, so you have to get it right.
Not only can a dirty storefront be off-putting, but it can also be dangerous. If products are unsanitary, they could spread disease, which can put your company at risk of a lawsuit. If public areas are messy and unkempt, customers could trip and fall, creating an even bigger liability for your brand.
In most slip and fall cases, companies that show a reasonable attempt at addressing potential hazards can usually avoid a settlement. Being proactive about cleanliness can protect your business if disaster should strike.
A dirty or unsanitary work environment can create both mental and physical problems. In many cases, employees are less motivated to put extra effort into their duties if the workplace is a mess. Even something as simple as a stained carpet can lower morale and productivity. Just as cleanliness builds trust between you and your customers, it can work well for employees too.
When workers are more motivated, they are likely to provide better customer service, which can help your bottom line. Overall, maintaining a clean workplace can create a positive atmosphere for everyone.
Many retailers will use hourly workers to handle most of the everyday cleaning.
However, it’s often better to outsource bigger projects to a professional service. Here are a few reasons why:
If you want your storefront to look immaculate, you need the best cleaners in the industry. At Janitorial Services, we take pride in our work, which is why so many of our clients give us high praise. Call us today to see what we can do for your business.